With the Internet becoming a popular medium through which businesses reach out to their prospective clients, it is important that you also update your legal marketing strategies so you don’t miss out on the opportunities that online promotion presents. If you have yet to explore digital media, the year 2015 is a good place to start.
Opportunities Offered Online
Marketing a law firm online requires having a website to serve as a home base. Your home page is where your digital presence takes root, so make sure that it represents your group appropriately.
According to a study conducted by Hinge Research Institute, 77% of professional practices generate leads online. This means that aside from establishing your presence on the World Wide Web, you should also monitor your online reputation and make an effort to produce more positive feedback.