Restaurant Marketing Takes Advantage of a Relit Love for Eating Out

MasterChef Australia may be rekindling Australians’ love for eating out, according to the latest restaurant industry report.

Melbourne-based research firm IBISWorld predicted a growth of 3.6 percent in the restaurant industry over five years, driven by hectic schedules and reality TV shows. The report sees more Australians finding less time to cook at home, prompting them to grab a bite out. In fact, a 2013 survey of more than 1,400 workers found out that one in five were too busy to eat lunch.

Yet, what are the chances of reality TV shows, namely cooking, influencing one’s dining palate? Several studies show that women who tuned in to cooking shows and attempted to replicate the featured dishes ate more than those who watched but didn’t cook and those who didn’t watch and cook at all. Yet, researchers can’t establish a solid correlation.


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