Any dental practice regardless of size needs to eventually reach out to potential customers for it realise its potential. It’s also important to remember that patient loss is inevitable, as individuals and their families go through regular life changes. That’s why it’s important to maintain a healthy pipeline of incoming patients.
Doing so in today’s practice landscape, however, requires a much different approach. Gone are the days when you could simply put up an advertisement in the Yellow Pages or send direct mail. Today’s new media market is heavily focusing on online presence, and that’s where you’ll want to begin to upgrade the marketing for your dental practice. Here are some tips to help you get started.