Marketing online has become relatively easier than before because of the multiple platforms you can use to promote yourself or your business online, such as social media. Various industries are taking to the Internet for their marketing efforts, and law firms are no exception. Law firms, however, should avoid the following mistakes in legal marketing mindset which prevent them from maximising online marketing.
We don’t need an online presence to be profitable.
This kind of mindset prevents lawyers from taking advantage of the Internet to reach out to their target market. In this day and age, it’s virtually a requirement for businesses, including law firms, to have a website because people often go to the Internet to search for what they need. A law firm that fails to capitalise on a website is missing out on thousands of potential clients found in the World Wide Web.