Sound dental marketing is one of the best ways to draw new patients into your practice—that is, if it’s done right. The problem is that not everyone is that well-versed in the undertaking, with several dentists investing more money into marketing strategies that fail to deliver significant ROI. If you have been spending much on marketing your private practice with little to show for in terms of results, you might be committing several mistakes—knowingly or unknowingly.
Neglecting to Tailor-Fit Your Website – The world is vastly different nowadays. Gone are the times when people would look for a dental clinic on newspapers or tune in to TVs and radios; now they use smartphones and tablets to search for clinics like yours. If you already have a website and it doesn’t seem to be working, your keywords may not be localised and geo-targeted, which points to a need for an urgent dental website design overhaul.