Marketing, in general, has changed significantly over the years. For dental practices, it used to be enough to put up an advertisement in the Yellow Pages and expect results. Nowadays, however, most patients have jumped online. In order to keep up with this trend, dental marketing efforts have to change and focus on establishing an online presence.
The core of an online marketing strategy is to have a website for the dental practice. The website should present the practice as professional, personable, and capable of getting the job done. In the end, it should convince the visitors and turn them into patients. The website doesn’t have to be fancy, but it should show the services that the practice offers, as well as its complete contact information. Added features, such as one that allows patients to schedule an appointment online, could also encourage visitors to choose the practice.