Legal Marketing Strategies: Making a Difference in a Tough Market


As a lawyer, you’re always prepared to take on a case and represent your clients to the best of your ability. However, there could be times when there aren’t enough clients picking up the phone to ask for your services. It can be a challenge to convince people to sign you up as their attorney, but effective legal marketing solutions can help fix that. In his article for the Legal Marketing Reader, John Cunningham said some promotions on your part can make a difference.

Competing for clients against other lawyers may be rough these days, in light of current conditions in Australia. A law school professor interviewed for an article in the Sydney Morning Herald stated that the country’s law schools produce up to 12,000 graduates a year, but there are five times that many working lawyers at present.
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