It’s normal for almost any restaurateur to have a hard time allotting enough money for a marketing budget. Restaurants typically run on tight margins with a lot of them averaging a meagre 2% to 4% per check, making it a challenge to find room in their budget for marketing purposes. The current social media boom, however, is out to make things easy, with social media sites offering a low-cost opportunity for restaurant owners to promote their pubs.
Of all social media sites out there, perhaps none is as perfect a restaurant marketing tool as Instagram, an 80-million strong photo sharing site where over 5 million photographs are uploaded and shared daily. It’s not just conventional users who make great use of Instagram—even restaurants themselves have taken to the site, with one notable American restaurant even stating that they’re explicitly preparing their dishes just to look good on Instagram.