In the past, legal information disseminated via the Internet was for academic purposes only. With the onset of digital marketing, the materials became effective instruments to not only promote the firm’s practice, but to reach out to more clients as well.
An online article says that around 80% of prospective clients visit a lawyer’s website when looking for firms to consult. To capture the interest of these users, frequent blogging and content sharing have to be practiced as part of legal marketing techniques to boost online visibility.
Meanwhile, a Hubspot report from last 2012 said that more content-filled blog pages appeal to the majority of clients. Updated and well-written content in your pages will ensure a steady flow of traffic as it will also become an asset against competitors. It is recommended that blogs should be updated around two to three times a week, with each post between 300-400 words.