Your website should be one of your most powerful marketing tools, so it pays to update it on a regular basis. Sometimes the signs that your website needs a makeover are very apparent. Other times they are not too clear at all. Here are four signs your website needs an update, according to a dental marketing expert.
Your website is not using SEO
Search engine optimisation (SEO), the process of getting your website to rank highly on search engine results pages, should be a staple of your online marketing strategy. If your current website is not employing SEO, then you must enlist the help of an SEO expert to ensure your website is easy to find online.