Online Legal Marketing Tip: Don’t Fill your Website with Legal Jargon

If there’s one thing a lawyer knows how to do well, it’s baffle clients with legal jargon. There are plenty of others who can do the same – doctors, dentists, bankers, in fact, given half a chance, the bulk of professional services and trades people can be very adept at providing so much jargon, that average public are left confused.

Years ago it was considered a way of showing professionalism, and knowledge of one’s profession or trade. Thankfully, things have moved on. With the advent of the internet, and subsequent interest in online legal marketing services from firms like Sonic Response, there is now greater interest in what can and cannot keep consumers on a particular page.

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