All law firms can benefit from a good legal marketing strategy particularly with content. By creating targeted content and pushing it out through the right channels, you can generate more leads and strengthen your position in your niche market. Here are a few tips to help you get started.
1. Focus on your niche
The most important aspect of legal content marketing is targeting your niche market and providing them with fresh, relevant content. You might think that a broader approach to content marketing will attract the attention of a more diverse range of potential clients, but it can be more effective to position your firm as a subject matter expert.