A Few of the Top Dental Marketing Mistakes to Avoid

Sound dental marketing is one of the best ways to draw new patients into your practice—that is, if it’s done right. The problem is that not everyone is that well-versed in the undertaking, with several dentists investing more money into marketing strategies that fail to deliver significant ROI. If you have been spending much on marketing your private practice with little to show for in terms of results, you might be committing several mistakes—knowingly or unknowingly.

Neglecting to Tailor-Fit Your Website – The world is vastly different nowadays. Gone are the times when people would look for a dental clinic on newspapers or tune in to TVs and radios; now they use smartphones and tablets to search for clinics like yours. If you already have a website and it doesn’t seem to be working, your keywords may not be localised and geo-targeted, which points to a need for an urgent dental website design overhaul.
http://bit.ly/1QKkHIL

Some Top Dental Marketing Tips for the Start-Up Private Practitioner

Any dental practice regardless of size needs to eventually reach out to potential customers for it realise its potential. It’s also important to remember that patient loss is inevitable, as individuals and their families go through regular life changes. That’s why it’s important to maintain a healthy pipeline of incoming patients.

Doing so in today’s practice landscape, however, requires a much different approach. Gone are the days when you could simply put up an advertisement in the Yellow Pages or send direct mail. Today’s new media market is heavily focusing on online presence, and that’s where you’ll want to begin to upgrade the marketing for your dental practice. Here are some tips to help you get started.
http://bit.ly/1L1JgRo