All law firms can benefit from a good legal marketing strategy particularly with content. By creating targeted content and pushing it out through the right channels, you can generate more leads and strengthen your position in your niche market. Here are a few tips to help you get started.
1. Focus on your niche
The most important aspect of legal content marketing is targeting your niche market and providing them with fresh, relevant content. You might think that a broader approach to content marketing will attract the attention of a more diverse range of potential clients, but it can be more effective to position your firm as a subject matter expert.
If there’s one thing a lawyer knows how to do well, it’s baffle clients with legal jargon. There are plenty of others who can do the same – doctors, dentists, bankers, in fact, given half a chance, the bulk of professional services and trades people can be very adept at providing so much jargon, that average public are left confused.
Years ago it was considered a way of showing professionalism, and knowledge of one’s profession or trade. Thankfully, things have moved on. With the advent of the internet, and subsequent interest in online legal marketing services from firms like Sonic Response, there is now greater interest in what can and cannot keep consumers on a particular page.
Your website should be one of your most powerful marketing tools, so it pays to update it on a regular basis. Sometimes the signs that your website needs a makeover are very apparent. Other times they are not too clear at all. Here are four signs your website needs an update, according to a dental marketing expert.
Your website is not using SEO
Search engine optimisation (SEO), the process of getting your website to rank highly on search engine results pages, should be a staple of your online marketing strategy. If your current website is not employing SEO, then you must enlist the help of an SEO expert to ensure your website is easy to find online.
Competition is fierce in the restaurant industry, and you will need an online marketing strategy that will help your restaurant to stand out from the crowd. Here are six restaurant marketing tips to take your business to the next level.
Offer Coupons and Discounts
Offering coupons and discounts is a sure-fire way to attract customers to your restaurant. You can send out your offers via your email newsletters or advertise them through a website such as Groupon or Living Social.
In the past, legal information disseminated via the Internet was for academic purposes only. With the onset of digital marketing, the materials became effective instruments to not only promote the firm’s practice, but to reach out to more clients as well.
An online article says that around 80% of prospective clients visit a lawyer’s website when looking for firms to consult. To capture the interest of these users, frequent blogging and content sharing have to be practiced as part of legal marketing techniques to boost online visibility.
Meanwhile, a Hubspot report from last 2012 said that more content-filled blog pages appeal to the majority of clients. Updated and well-written content in your pages will ensure a steady flow of traffic as it will also become an asset against competitors. It is recommended that blogs should be updated around two to three times a week, with each post between 300-400 words.
According to online journal Lawyers Weekly, the face of the Australian legal market will experience a dramatic change over the next five years. Firms are pressured to embrace the gradual change soon lest they lose to the competition. Several factors that reportedly encumber private practice in the country are flourishing boutique firms, tightened budget allocations and proposed alternative price structures.
A survey cited in the article showed that 61.8% of managing partners in the legal industry describe current market conditions as being in a state of constant change. Meanwhile, 20.6% of them say that firms are pressured by their clients. Clearly, law firms are in for some challenging times and they’ll need every possible edge to stay on top of things. To that end, they can start with raising their marketing game.
These days, having a website is very important for businesses, and dental practices are no exception. A website is important because it shows current and potential patients what the practice is all about; it’s also a good medium for clients to know more about the services that the practice offers. For a dental marketing campaign to be any effective, it should include creating a website with appealing design that is unique and addresses the concerns of the clients.
A great dental website gives patients a sense of how different the practice is in terms of the range of services it offers, the results it has given patients, and the excellent customer service it provides clients. For these reasons, dental practices should not settle for a generic website and instead use one that stands out and embodies the practices’ goals.